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Making Florida a Blue State, One Election at a Time

August 14, 2010

Creating a Facebook Page for Your Campaign or Cause

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This post from the blog of my consulting firm was written for a business audience but applies just as much to political campaigns and organizations:

How to Create a Facebook Page: The Simple Steps Are The Most Important

Creating a Facebook page, also known as a Facebook business page or Facebook fan page, is probably one of the best things you can do right now to boost your brand, small business, non-profit, or political campaign. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name. And best of all, it’s free to get started. (Read the rest at carrcommunications.com)

July 24, 2010

Update Your BlueBroward Profile

Filed under: BlueBroward News,How-To — David F. Carr @ 4:22 pm

I invite you to update your BlueBroward.org volunteer profile to share details on the issues you care about and the skills you can bring to a campaign. Some candidates like to make their profile public and share some additional details, besides what they put in their campaign profile. But mostly this is meant to be a way for volunteers to connect with each other and with worthy campaigns.

The link to update your profile is displayed at the top of the screen when you log in. It shows the date your profile was last updated — several years ago for some of you who signed up early, when this site got its start after the Kerry vs. Bush election.

Update Your Profile Prompt

Make your profile public if you want it to appear on the Members page, or just fill in the details so I can try to match you up with campaigns that could use your skills.

You can upload a photo to appear with your profile, or you can register on the Gravitar service, which works with multiple blogs and social networking services. Gravitar has some nicer features for uploading, resizing, and cropping the photo or cartoon avatar image you upload.

Members Page

Members Page

July 5, 2010

How-To Roundup: BlueBroward Helps Those Who Help Themselves

Filed under: BlueBroward News,How-To — David F. Carr @ 9:42 am

BlueBroward.org has always had a big emphasis on self-service. That’s because it’s a volunteer project with no budget or staff, meant to be maintained for the community by the community. At times, I do post items people send to me by email, particularly if they’re not regular contributors. But the best way to make sure something gets posted is to do it yourself. Sometimes, when those email notices come in, I either don’t see them or I’m busy with other things like chasing paying work.

Any BlueBroward.org member can post an event, campaign listing, or blog entry. Don’t get hung up on the word “blog” – you don’t have to transform yourself into a regular blogger. It’s just an easy way for you to share your opinions, news, photos, and candidate endorsements.

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There is a Login link at the top of every page. If you don’t remember your password, you can always reset it. If you’re not a member, sign up now.

Here are some instructions:

How to Post Events to the Calendar (RSVPs Optional)
These are general instructions on posting an event. Any member can post events to the BlueBroward Calendar. There are a few extra options available for members who are registered to edit the events for a Democratic Club or other organization that holds regular meetings (see How to Post and Maintain Club Listings). But these general [...]

How to Post and Maintain Club Listings
This is an update for Democratic club presidents and other people who hold official or unofficial meetings in support of the Democratic cause on a regular basis. When an organization registers with BlueBroward, I create an event template that includes the name of the organization and boilerplate details like the regular meeting schedule and meeting [...]

How to Post a Campaign On BlueBroward.org
Just as any BlueBroward.org member can post events or blog entries, any BlueBroward member can post a campaign listing. When you log in, you should see Post a Campaign Listing as one of the first options on the welcome screen or “Dashboard.” Click there to display the data entry form. (The “Edit Campaigns” button on [...]

How to Share/Delegate Editing Rights for a Campaign, Club, or Organization
BlueBroward allows officers and representatives of Democratic clubs, allied groups, and campaigns to appoint multiple editors for their event listings and related information. For example, both the president and the secretary of a club could have editing rights on this system. A candidate might create a campaign profile but then allow a campaign manager to also [...]

How To Post to the BlueBroward Blog
Every BlueBroward member is invited to share opinions, criticisms, candidate endorsements, and tips for more effective organizing on the BlueBroward Community Blog, either regularly or occasionally. I reserve the right to edit or delete postings at my own discretion, but my goal is to encourage discussion, not to be a censor. Posting a blog is [...]

June 12, 2010

How to Post Events to the Calendar (RSVPs Optional)

Filed under: BlueBroward News,How-To — David F. Carr @ 12:32 pm

These are general instructions on posting an event. Any member can post events to the BlueBroward Calendar. There are a few extra options available for members who are registered to edit the events for a Democratic Club or other organization that holds regular meetings (see How to Post and Maintain Club Listings). But these general instructions also apply to them.

Note to Organizing for America members: If you post your event to my.barackobama.com, it will automatically turn up on BlueBroward. A script that runs every morning looks up events by zip code and enters those in our region to the BlueBroward Calendar, along with a link to the RSVP page on the OFA website. So if you also add it here, it will wind up being listed twice.

Links to the screens for posting blog entries, events, and campaign listings are displayed on the main “Dashboard” that welcomes you after you log in.

Member Posting Options on Dashboard

Click “Post an Event” to display the event editor screen. Here, you can set date and time, the headline for your event, and a description.

Headlines should include the name of the organization or campaign. Descriptions should include directions to the event location and contact information for someone who can answer questions about the event.

Event Editor Form

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How to Share/Delegate Editing Rights for a Campaign, Club, or Organization

Filed under: BlueBroward News,How-To — David F. Carr @ 10:21 am

BlueBroward allows officers and representatives of Democratic clubs, allied groups, and campaigns to appoint multiple editors for their event listings and related information. For example, both the president and the secretary of a club could have editing rights on this system. A candidate might create a campaign profile but then allow a campaign manager to also update the campaign profile and post campaign-related events. For a campaign, this includes rights to edit the campaign profile listed on our campaigns page, as well as any campaign events.

This can be useful as a way to hand off responsibilities when people come and go, or for people to back each other up when someone is on vacation or tied up with other responsibilities.

(more…)

June 5, 2010

How to Post a Campaign On BlueBroward.org

Filed under: BlueBroward News,How-To — David F. Carr @ 7:42 pm

Just as any BlueBroward.org member can post events or blog entries, any BlueBroward member can post a campaign listing.

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When you log in, you should see Post a Campaign Listing as one of the first options on the welcome screen or “Dashboard.” Click there to display the data entry form. (The “Edit Campaigns” button on the left hand side of the screen will take you to the same page.

(more…)

May 29, 2010

How To Post to the BlueBroward Blog

Filed under: BlueBroward News,How-To — David F. Carr @ 6:19 pm

Every BlueBroward member is invited to share opinions, criticisms, candidate endorsements, and tips for more effective organizing on the BlueBroward Community Blog, either regularly or occasionally. I reserve the right to edit or delete postings at my own discretion, but my goal is to encourage discussion, not to be a censor.

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Posting a blog is really no more complicated than writing an email, but there are still a few things to learn if you have never done it before. So here are a few tips to get you oriented.

When you first log in, the welcome screen or “Dashboard” shows links to the screens for common tasks, including posting a blog. The “Posts” menu on the left hand side of the screen also gives options for adding new entries or editing existing blog entries. (You will only be able to edit ones that you have posted, although you can respond to other members’ blog entries in the comments section).

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May 23, 2010

How to Post and Maintain Club Listings

Filed under: BlueBroward News,How-To — David F. Carr @ 5:52 pm

This is an update for Democratic club presidents and other people who hold official or unofficial meetings in support of the Democratic cause on a regular basis.

When an organization registers with BlueBroward, I create an event template that includes the name of the organization and boilerplate details like the regular meeting schedule and meeting place. This doesn’t stop you from posting events on a different schedule, or a different place, but my intention is to make it easy to confirm a regularly scheduled meeting and add details as necessary. (If you need me to create a template or update a club template, please contact me at david@bluebroward.org as right now I don’t have it set up so you can do that yourself.)

In this example, I’m logged in as Larry Wanderman, one of the leaders of the Wyndmoor Democratic Club. The “Dashboard” of options that welcomes me is displaying options that are available to all BlueBroward members (such as the ability to post blog entries). But it also includes a section specific to the Wyndmoor club.

Club Officer's Dashboard

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September 22, 2009

Invitation to Candidates

Filed under: BlueBroward News,How-To — David F. Carr @ 4:45 pm

Update June 6, 2010: New instructions available here.

BlueBroward.org essentially offers free advertising to candidates to help them promote themselves and their events, and recruit volunteers. So I’m puzzled that more candidates don’t take advantage of it. Part of it may be that some candidates don’t know about it, or their campaign staffs don’t. Maybe some are leery of aligning themselves with some political faction represented on this website. But really the only institutional bias here is toward greater grassroots involvement and energy in Democratic politics.

Frankly, although I would like to have more campaigns represented here, I don’t have time to go chasing them down for the sake of this volunteer venture. But I encourage you to talk to your favorite candidates about BlueBroward as a resource.

Any BlueBroward.org member can register a campaign on the website. I just ask that you do it with the permission and knowledge of the campaign. If you get my emails but don’t remember your password, there is an “Email My Password” function on the login page to let you recover it.

Campaigns and their supporters are also entitled to post any and all events to the BlueBroward Calendar and to post entries in the community blog. I reserve editorial control, but I have rarely even been tempted to delete something a member has posted.

Just today, I made a couple of changes to the campaign registration form to try to make it easier for members to complete. Essentially, I’m looking for the name of the campaign, the office you’re seeking, a brief blurb about the campaign, a link to your own website if you have one, and contact info so volunteers know how to reach you.

The link to the campaign registration form is at the top of the campaign listings page.

The register campaign form itself looks like this:

register_campaign2

Once you have created an event, you can return to this page at any time to update the listing.

Also, at the very bottom of the page, there is an option to “Delegate/Share Responsibility” that you can use to allow another campaign representative to edit the campaign profile or post events on behalf of the campaign.

If you try it, and it’s not as easy as I say it is, feel free to contact me with questions or complaints.

- David F. Carr, david@bluebroward.org, 954-757-5827

June 23, 2009

Organizing for America’s Idea of “Change”

The Obama campaign changed its name after the election… from Obama for America to “Organizing for America.” Its intent was to continue the momentum of the campaign by getting Americans involved, but Organizing for America does not, in fact, state a specific agenda that we should be involved in.

Organizing for America is a project of the Democratic National Committee. OFA is promoting National Health Care Day of Service, and I recently attended two health care reform meetings promoted through OFA. One was hosted by Dianne Zeller, who named her group Organizing for America, Hollywood Chapter. That meeting was held on June 13th, a week after OFA had suggested that meetings be held to discuss health care reform across the country. The first such meeting I attended had been the week prior on June 6th, which was when health care reform meetings were suggested by OFA. That meeting was hosted by Sandy Davies, a chapter head in North Miami for Progressive Democrats of America. The two health care reform meetings discussed the same agenda, but both took different approaches to reforming health care.

OFA has provided an agenda for those meetings in order to plan for National Health Care Day of Service on June 27th. It suggested community service efforts like contributing to a food bank, organizing a blood drive or starting a “victory garden.” Such efforts were discussed at the Hollywood meeting, and it was suggested that a food drive could be organized in Hollywood that could also promote what the North Miami meeting had proposed: a march and rally to support single payer health care and House Bill 676- enhancing Medicare for all Americans.

Since that meeting, however, Dianne Zeller has communicated her intent to either hold her own rally on the 27th, which she then said was not feasible, or hold food and blood drives before and after the 27th. While the North Miami meeting has planned on a National Health Care Day of Service effort that specifically promotes legislation that will reform health care and is supported by Progressive Democrats of America, the Hollywood meeting’s plan is specifically along the lines of what is suggested by Organizing for America in regards to a local charity effort.

I also attended an Organizing for America Listening Tour event in Plantation last night. The agenda there was very non-specific, and did not target any specific legislation that has been proposed in Congress. Their intent was to ensure that members of the community “support the President.” While the dialogue from the two employees of OFA was akin to corporate-speak, the dialogue from much of the audience in attendance was unsurprisingly angry and more determined to see legislative change that would benefit individual Americans rather than just huge corporations. Not only was that dichotomy evident, but the OFA representatives voiced their belief that food and blood drives and similar community efforts across the country on the 27th would get huge national attention for health care reform.

Patching the immediate problems in regards to lack of food or the need for stockpiles of blood, let alone feel-good efforts like starting a garden are vital ways of building a sense of community and helping others, but they are continuous efforts that Americans can always get involved in every day. Targeting specific legislation that is on the table in Congress right now is what really leads to reforming health care for all Americans. Progressive Democrats of America’s intent to promote legislation rather than do something like a local food drive is evidenced by the North Miami’s choice to march and rally for single payer health care.

Some of us who attended the Hollywood meeting had expected that we would hold a food drive during the day on the 27th in Hollywood that could promote the march and rally for single payer health care that evening in North Miami, but Dianne Zeller is apparently resistant to that effort. I think that Dianne’s approach is emblematic of what Organizing for America is lacking in really effecting change in America.

Change doesn’t come from promoting the continuation of a patchwork of community efforts to feed the hungry and bank pints of blood and start neighborhood gardens. Change comes from legislation that involves the heft and financing of the government to solve social problems, not a patchwork of community volunteers constantly trying to fix small and immediate problems that never end.

I was extremely disappointed in last night’s OFA Listening Tour meeting. OFA has thus far organized volunteers to ask other Americans to “sign a pledge” to support the President. Pledging support does not achieve what the last Presidential campaign was able to accomplish: getting needed votes.

Until the next election, we need votes not of “support” from Americans for an ethereal agenda of “affordable insurance premiums” and “quality health care” and “expanding coverage” as promised by OFA employees last night, but votes for legislation from our Congressional representatives. Small neighborhood food and blood drives will not promote specific legislation in Congress, and real change in health care comes from changes in the law, not a patchwork of temporary fixes.

Like many people I spoke to at the Listening Tour meeting last night, Organizing for American completely failed to inspire me to do anything that will effect change in America. I’ll stick with the very specific agenda of Progressive Democrats of America. On National Health Care Day of Service, I’ll be marching and rallying with members of North Miami’s Progressive Democrats of America to show my support and encourage the support of other Americans in the community for HR-676 or similar legislation that will effect real and tangible health care reform in the United States of America.

I expect that as time goes on, we’ll have a nearby PDA chapter in Broward County, too, and members will be coordinating efforts with PDA across the country to effect real, tangible legislative change and get more progressives elected in Washington and throughout the country. Right now, in these next few weeks and on National Health Care Day of Service, we need health care reform across America, not just temporary patches in our neighborhoods.
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