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Making Florida a Blue State, One Election at a Time

November 22, 2010

Have You Visited the Broward Democrats Website?

Ken Evans, the Broward Democratic Party Area One Leader, President of the Greater Deerfield Beach Democratic Club and a volunteer for the Broward Democratic Executive Committee has created a website to help us all to better understand the basic infrastructure of the Broward Democratic Party.

What is an Area Leader? What is a Precinct Leader? What is a District Leader? I those even the correct terms? I don’t even know.

Who is in the DEC management, and what are their roles? What is the DEC anyway?

Isn’t is time that we all learned the basic infrastructure of the Democratic Party, both locally, state-wide and nationally so that we can better contribute our ideas and efforts to improving our electoral chances?

Take a look at the cool Area Map Ken created for the site on the homepage. Visit:

www.browarddemocrats.org

August 14, 2010

Creating a Facebook Page for Your Campaign or Cause

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This post from the blog of my consulting firm was written for a business audience but applies just as much to political campaigns and organizations:

How to Create a Facebook Page: The Simple Steps Are The Most Important

Creating a Facebook page, also known as a Facebook business page or Facebook fan page, is probably one of the best things you can do right now to boost your brand, small business, non-profit, or political campaign. Some marketing experts believe capturing your Facebook page name (along with your Twitter URL) is proving almost as important as capturing your Internet domain name. And best of all, it’s free to get started. (Read the rest at carrcommunications.com)

May 17, 2010

Revamping BlueBroward.org

Filed under: BlueBroward News,Internet Strategy — David F. Carr @ 3:07 am

I will probably announce this in a bigger way later in the week, after a little more shakedown testing, but BlueBroward.org has just gotten a technical overhaul. It now runs on the WordPress blogging platform, but with my customizations layered on top.

As I said, I’m still testing it out, so let me know if you run into something that doesn’t work properly.

I’m hoping this will prove better in many ways, particularly in terms of being easier to use for people who post events frequently, such as Democratic club officers. Also, by having one common “dashboard” or control panel for both blogging and event management, I’m hoping to encourage more people to share their thoughts on the  community blog. There was a flurry of activity here around healthcare reform a few months ago, but the integration I had at that point between the blog and the rest of the website was kind of clumsy. I don’t think most people even knew it was there. (more…)

May 7, 2010

Facebook and My Secret Identity

Filed under: Internet Strategy — David F. Carr @ 11:25 pm

Recently, I’ve been exploring the tools Facebook provides for posting notes and links to only a subset of the people I’m connected with on the service. I knew there was supposed to be a way to do it, but it took me a while to figure out how — even as a supposedly tech-savvy guy. So I thought others might find this useful.

The secret identity I’m trying to protect is not so secret to BlueBroward people: my identity as a partisan Democrat. And it’s not much of a secret from anyone motivated to do a minor amount of digging or backgrounding on me. Still, there are old high school friends and former colleagues I have reconnected through Facebook who might not care for my politics, not to mention potential employers and potential customers for my consulting business whose politics I don’t know and who I don’t necessarily want to know mine. Or, at least, I don’t need to go out of my way to be “in their face” with my political views.

To some extent, I’ve told professional contacts that I stick to “just business” topics on LinkedIn, and they shouldn’t connect with me on Facebook if they don’t want to hear about my politics. But it’s hard to set rigid boundaries. Also, some of the local political issues that I write about on Facebook are pretty irrelevant to writers, editors, and tech people I know in New York and California.

For some time now, I’ve been trying to tag new contacts as belonging to one or more of a few categories — personal, professional or Lyman Hall (those high school folks from Connecticut). You can do this when you add a new contact, like this:

Adding a new contact to a group

I can either choose an existing group or type in the name of a new group I want to create. These groups are just labels for types of Facebook friends within my larger contact list.

I haven’t done this as consistently as I might have, and wasn’t doing it at all when I first joined Facebook. So I also had to go back and do it retroactively by choosing the “Edit Friends” off the Account menu –

Edit Friends

Edit Friends

– and then categorizing individual contacts.

Assigning Friends to Groups

Assigning Friends to Groups

Now, when posting a status update or link, I can click on the lock icon to get options for restricting the item’s distribution. I then select “Customize” off the list.

Restricting to a Custom List

Restricting to a Custom List

Within the customize options you want to restrict to “Specific People”

Share with Specific People

Share with Specific People

At this point, I could type in a list of people’s names. But what I’m going to do instead is use the group keyword for my political friends.

Share with a Group

Share with a Group

Notice that I could make this my default setting. But no, there are plenty of other links I share that are not political. And sometimes I may want to share a political point even with those who might not agree with me (I just want to be able to pick my battles).

Once I click “Save Settings,” I am returned to my home screen, where I can post this my message by clicking the “Share” button. But now, instead of being shared with everyone, the item should only be displayed to the people on my “political” list.

February 20, 2010

Workshop: “Is the Web Working for You?” with BlueBroward.org’s David F. Carr, Weds. Feb. 24

Filed under: Internet Strategy — David F. Carr @ 9:50 am

I invite you to join me for this free workshop I will be presenting through the Coral Springs Chamber of Commerce on Wednesday, February 24 at 3:30 p.m.

I’ve given a slightly different version of this talk to some political audiences, but really the principles are the same for a campaign as they are for a business. You need to think carefully about how to present the right impression online, through your website, Facebook profile, and email broadcasts. I draw on both my personal experience as a webmaster and consultant, as well as my reporting for Internet World, Baseline Magazine, and most recently Forbes.com.

Update: Will also share some great tips I picked up at this week’s WordCamp Miami conference for WordPress enthusiasts. I’m a fan of WordPress as a content publishing tool that can be part of an affordable, effective solution for small businesses, non-profits, and political campaigns.

RSVP through the chamber, 954-752-4242 or rsvp@cschamber.com

ChamberWorkshop2-2010D

January 12, 2010

The CAPITOL STEPS at the Broward Center for the Performing Arts, Jan 20-24

Filed under: Internet Strategy,Uncategorized — David F. Carr @ 3:09 pm

I think we all need a laugh at the expense of our politicians about now.

Come see the CAPITOL STEPS at the Broward Center for the Performing Arts

Tickets available now at http://www.browardcenter.org/capitolsteps

Date(s): Wednesday, 1/20/2010 -
Sunday, 1/24/2010
Tickets: $35, $25

Former Surgeon General C. Everett Koop warns, "The Capitol Steps will cause your sides to split!"

Don’t miss the insightful, irreverent and always amusing humor of Capitol Steps, the talented band of former Senate staffers who satirize the people and places that employed them. Known for their hilarious musical skits of Capitol Hill personalities and current events, their 27 albums and sold out shows keep audiences on both sides of the aisles laughing out loud. They put the MOCK in democracy, and are even funnier than Congress! You’ve seen and heard them on NPR, NBC, PBS, and ABC. Now see them live!

Capital Steps

December 19, 2009

Campaigns Need to Protect Their Online Identity

Filed under: Domain registration,Internet security,Internet Strategy — David F. Carr @ 12:03 am

I’m cross posting this from my carrcommunications.com blog because I’ve now run across the problem of campaigns failing to control their own Internet domains several times. Your domain is an important asset that you need to protect for the success of your campaign and (hopefully) future reelection campaigns.

The Danger of Losing Control of Your Internet Domain

One thing that many small businesses, nonprofits, and political campaigns I have dealt with fail to pay attention to is ensuring that they have direct control over the Internet domain associated with their website and email accounts. Often, the domain is registered by a web consultant in the name of the consultant or consulting firm. Or sometimes, with nonprofits, it’s a volunteer who handles the registration and who winds up with the domain in his or her name. Unfortunately, this can cause the organization that rightfully should own that domain a lot of grief if the intermediary turns out to be unreliable, incompetent, dishonest, or just unreachable at a critical moment.

This is where your website and business email both go dead one day, seemingly without warning, because you never got the notices that your registration was about to expire. Or, you hire someone else to revamp your website, only to discover that you can’t “turn on” the new and improved version because you don’t have the necessary password and aren’t recognized by the domain registrar as having the right to access the account.

Your Internet identity is an important corporate asset for you to protect. Failing to do so is the kind of mistake that seems obvious in retrospect but is easily overlooked by an organization focused on getting up and running on the web. (more…)

Read on for more about how to avoid problems with your domain registration.

This is only one aspect of a campaign’s online identity, of course. You also need to protect your website, pages on Facebook and similar sites, and your email account, so that no one who is not you (or an authorized proxy) gets to put out messages that look like they’re coming from you. Think offensive messages, swastikas on the home page. Even after you explain that your site was hacked and it wasn’t really you, you still wind up looking foolish.

Among other things, this means you need to use serious, hard-to-guess passwords for your campaign accounts. Why would you, as a candidate, not consider the possibility of someone hacking your site as a political dirty trick? Even if your opponent wouldn’t stoop that low, you could be the victim of a rogue volunteer who is able to log into your website or your Facebook page or your email account because you used an obvious password like “grassroots” or the name of your first born child. Even outside of the political context, I see evidence of people trying to hack my websites all the time. Bored high school kids download automated hacking tools off the web and set them to probing Internet sites at random, breaking in just for the hell of it wherever they find weakness. So this is an area where it pays to be paranoid because they really are out to get you.

A good password might be based on a word or sentence with some personal significance, to help you remember it, but you need to encode it or obscure it somehow. A couple of suggestions, as outlined in this article on the Microsoft web site, are to take the first letter of each word in a sentence you’ve memorized, so that “My son Aiden is three years old” becomes “msaityo” and to complicate your password by combining upper and lowercase letters, numbers, and punctuation characters for something like “M$8ni3y0.”

You have to balance the need for security against what you can realistically memorize. Just don’t make it so obvious that your accounts can be cracked by anyone who has seen you talk and can try plugging a few of your favorite words and phrases into that password blank.

June 5, 2009

Three Points to Remember when Asking for Campaign Volunteers…

I’ve volunteered for a lot of campaigns over the years. I pretty much know what’s going to go smoothly and what should probably be avoided. If you’re expected to be there for hours upon hours and there’s no mention of access to food or water, then avoid. Some events even have catering donated, and I’ll go anywhere for a free buffet. The important thing, of course, is what the campaign is trying to accomplish, but a lot of time can be put in for little or no result if you fail to anticipate how well organized those employed by the campaign will be… or won’t be.

I should have anticipated that there might be some otherwise unforeseen problems when I signed up for a 3pm to 6pm shift at the Fountainbleau Hotel for Fair Districts Florida. First of all, they had asked for volunteers to get petition signatures to re-district the state from Florida Democrats gathered for meetings before the annual Jefferson Jackson Dinner, but it took a few emails from me to get info on parking (no free parking) and what to wear (red T-shirt, if you have one). I had also never received a response from anyone about their website not working, which meant I had been unable to make a donation… that was a sign of potential trouble, but I forged ahead with volunteering anyway.

Despite the fact that there are unpaid volunteers working towards a cause that should benefit us all, there have to be at least 3 basic standards for a campaign, especially for those who are paid to work there:

1) Do not abandon your volunteers when you’ve asked them to commit to a particular shift and you are coordinating what they are there to do. Remain in the area where your volunteers are working, or at least be available by telephone if you leave the area.

My shift was 3-6pm on May 30th at the Miami Beach Fountainbleau Hotel. I was on time, and I kept working throughout the conference areas until 6pm. I also paid for my own parking, which turned out to be $12 by the time I exited the parking garage. One volunteer had taken the bus from the University Drive area to gather signatures at the Fountainbleau.

I was in other parts of the hotel and conference rooms collecting signatures and talking to voters about the issue. When I got back to the Fair Districts Florida table just before 6, everything had been packed up and removed.

According to the one volunteer who had been manning the table, she saw some guy come along and pack everything up before 5 o’clock, including my umbrella, but she didn’t know who he was, and he left her no instructions about what to do if anyone from the campaign was needed after they had apparently decided to leave early. The conference and hotel areas remained very busy even after the Fair Districts Florida campaign workers had taken off.

I had phoned the Deputy Campaign Manager, Julia Lopes, who was in charge of the volunteers that day, over and over again during the next ninety minutes while I remained on the property because it was continuouly pouring outside and I wanted my umbrella back. To this day I haven’t gotten a call back. I had also called two other numbers, and had gotten a call back from Ellen Freidin, Campaign Chair, later that evening, and she had assured me that the issues we’d experienced would be attended to and that I’d hear from someone. That didn’t exactly happen.

2) Ensure that your website is working, and respond to any reports of non-working links and malfunctions, let alone any other emails.

Other volunteers at the Fountainbleau last Sunday had reported the same experiences with the FairDistrictsFlorida.org website that I had. The website had not been able to process donations, probably because the minimum donation is $50. Many people will attempt to fill in a lesser amount in the OTHER box, but any other amount would get an ERROR message. The website also would not accept email addresses entered into the ‘Send this Website to a Friend’ section of the site.

I had emailed Campaign Manager Jackie Lee about those issues on May 1st, but I had never received a response. There were other volunteers at the Fountainbleau who had reported the same experience. One volunteer claimed to have met Jackie at the hotel and told her that she had also reported website problems without a response, and she alleged that Jackie had responded, “Oh yeah, we’re working on that.”

3) Be sure to collect all signed petitions and other campaign materials from your volunteers before they leave the premises.

Julia’s email to me today finally addressed the fact that I am still in possession of petitions, fliers, a clipboard, etc. She wrote:

“As far as the petitions, you can put them in the mail to PO Box 330868 Miami, FL 33233.”

Uhhh… I don’t think so. For all she knows, I could use them for the bird cage I’m going to get for the bird that I’m going to buy just for the purpose of crapping all over those signed petitions.

Do not simply trust your volunteers whom you only just met to eventually get needed materials back to you unless you’ve provided a simple and easy way to send them in or drop them off, or… better yet, have them picked up, especially if you’ve mistakenly taken somebody’s umbrella.

Maybe I’m overreacting, but I was faced with walking several long blocks to my car in the pouring rain with signed petitions and no umbrella.

And I do know this: I committed to driving down there, paying for parking, and looking stupid for three hours wearing an ill-fitted T-shirt covered with various campaign buttons while approaching strangers and bugging them for their time while they were all wearing business attire and looking a lot less kooky than I, and most of them had felt like they had already “given at the office.”

Will I volunteer for Fair Districts Florida again? No. Do I hope Florida is fairly re-districted? Yes- but I expect to work on that on my own time from now on, not on theirs.

Oh yeah… Julia Lopes finally got back to me yesterday. They lost my umbrella.

May 15, 2009

Best of the Old Posts

Filed under: BlueBroward News,Internet Strategy — David F. Carr @ 1:08 am

Because some of the old posts are fairly outdated now, I thought I should highlight a few that I believe are still relevant in terms of strategy for exploiting the Internet.

Political Email

Email – please identify yourself

Campaigns and other political organizations, like most organizations of every type these days, have made use of the Internet integral to their operations. But they don’t always do a good job of it. I’ve been known to make some mistakes of my own, of course, but there are certain principles …

Even Big Campaigns Screw Up Email

This is a perfect example of how even big campaigns sometimes miss on the basics of email communication. So I’m scanning through my email on a busy day, and it contains a mix of spam and commercial promotions. I make my living as a tech magazine writer, so some of …

Hazards of Email

Interesting Christian Science Monitor piece on the hazards of email miscommunication. Not specific to politics, but something to keep in mind for every kind of email interaction.

Web Strategy

The Worst Thing a Campaign Web Site Can Be Is …

…outdated. The same could be said for most Websites, political or not. But when I do a campaign Web site, I want people to come away with the impression that there’s a lot going on with the campaign, momentum is building, this is a campaign worth getting involved with or …

The Broward DEC Web site is dead again

This really annoys me. One month to the election, but you wouldn’t know it from looking at the Broward County Democratic Executive Committee website. Until recently, it hadn’t been updated since July. Then somebody posted a tiny item with a link to the AM 940 website — I guess because chairman …

Compare and Contrast – Broward Republican Executive Committee

Out of morbid curiousity, I took a look at the Republican website for the county. See the comparison: http://www.bluebroward.org/img/compare.htm

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