BlueBroward encourages clubs that meet on a regular basis to establish an event template that defines your schedule (something like “First Tuesday of the month at 7 pm) and basic details like your regular meeting location and contact info for a club representative people can contact with questions. You can grant editing rights for the template (and all the events based on the template) to other club representatives who can assist with keeping your event listings up to date.
The same approach can be used for any regularly scheduled event, or any series of events for which many of the basic details are the same.
I have been working to make this system as self-explanatory as possible, and the video below should help. One thing people often seem to be confused about is the difference between the template and events based on the template. The template itself should be generic. You don’t want to put details like the names of speakers into the template; you want to put them into the event post for a specific date.
Think of it as the difference between the cookie cutter and the cookie. The cookie cutter is a tool for creating cookies, but you wouldn’t put sprinkles on the cookie cutter and eat it.
You can use the template to stamp out one meeting or multiple meetings at a time. Either way, you always have the option of going back later to update what you posted. You can post your events months in advance and still have the option of going back to update those events if your meeting location changes or you have to reschedule a particular meeting.
Watch the video and let me know whether I’ve made the process clear. You can reach me at email@example.com.
Note: For purposes of this tutorial, I assumed the event template for the club has already been created. You can create a new one from scratch by going to the Event Templates screen and clicking the New Template button at the top of the screen. Instead of prompting you for a date, the template screen prompts you to check off the day and frequency of your event. You can also contact me if you need help setting up or modifying a template for a club, caucus, or other organization.
Please try to avoid creating a new template if one already exists. If it does exist, and you don’t have access, contact me to get editing rights.
BlueBroward is not just for club meeting listings. You can also post campaign kickoffs, fundraising dinners, or any other event you would like to promote. Here’s how:
If you don’t have time to watch the video, the short version is you start from the Dashboard screen that appears after you have logged in and click on Post an Event. Any member of the BlueBroward community (which basically means anyone who has subscribed to the email newsletter) can log in to post events and blog posts.
The Post an Event button takes you to a setup screen where you will enter the date and time of your event, as well as a headline. Once you save that information, you will be taken to an editor screen. This is essentially a web-based word processor based on WordPress, the world’s most popular web publishing software.
Highlight a word or phrase, and a row of buttons appears allowing you to mark that text bold or italic. To add a link, click on the chain link icon.
To insert an image or a file attachment (such as a PDF), click on the + button. There is a + button at the top of the page that will allow you to insert something at the end of the document. If you hover your mouse between two paragraphs, you will see a + button allowing you to insert in that spot.
You will see multiple options for what sorts of content you can insert. If you do not see the Image or File options, you can type the first few letters of the word Image or File in the search box (you can see this in the video). In both cases, you click Upload and pick the item you want from your computer.
When done, click Publish and confirm you want to make your event visible on the website, on the Calendar page, and in the email roundup of events that goes out on Sundays.
You should see a confirmation message inviting you to view your event on the website. If you see something you want to change, there is an Edit Event link in the black bar that appears on the top of the page that will allow you to make changes. You can also log back into the website at any time to edit or update an event posting.
There are lots of different ways you can promote your events today, and I would never argue that you should promote your event on BlueBroward instead of on Facebook or to your own email list — but as an additional way of reaching a broader audience, it can help you extend your digital reach and attract the biggest and best crowd possible.